Key Takeaways Map touchpoints across Facebook, Messenger, email, and SMS Automate audience handoffs based on actions Tailor creative to each channel’s unique style Monitor cross-channel attribution for optimization Today’s buyers hop from feed to inbox to chat—and back again. A unified funnel treats each interac

Key Takeaways Tap into authentic customer stories for trust Automate curation, formatting, and overlay Blend UGC with branded creative for balance Continuously refresh to avoid fatigue User-generated content (UGC) delivers raw authenticity that polished studio shoots can’t match. Start by inviting customers to share

Key Takeaways Hook attention within the first 3 seconds Optimize for silent autoplay with captions Use narrative arcs—even in short formats Automate editing and testing at scale Video dominates social feeds—but only if you earn every view. Start by identifying your core message: demo a key feature, share a quick t

Key Takeaways Forecast peak windows with predictive AI Shift spend dynamically toward best performers Enforce guardrails to prevent overspend Validate and refine forecasts continuously Manual budget tweaks are a thing of the past. Predictive AI models can forecast when your Facebook ads will perform best—then automa

Key Takeaways Combine first-party, behavioral, and zero-party data Layer lookalikes with interest filters for precision Automate segment refreshes to stay in sync Deploy dynamic creatives per segment Effective targeting begins with knowing exactly who your best customers are—and then finding more just like them. Sta